3 best loyalty programs for the iGaming industry in 2022

 Following are the 3 best loyalty program strategies for your online gaming business.

Rewards for depositing

In the iGaming business, first-time deposits (or FTDs) refer to the initial deposit made by a new player on a gaming platform.

The objective is to increase the number of FTDs (Converting users who signed up on your platform into First Time Depositors). All new users that have recently joined your gaming platform are your targets. After registering and verifying their email address, players will receive an automated email with a First-time deposit offer.

For example, deposit $10 and get 10 Free Spins. Or deposit $50 and get $25 bonus money.

Read more on how to boost your FTD conversions. 

Loyalty tiers

A tiered loyalty program provides various rewards or discounts to different groups of purchasers based on their spending levels. The goal is to encourage your customers to spend more by rewarding them for every purchase. Following is a sample email template that you can send to your customer right after he/ she signs up on your platform.

“If your First Time Deposit exceeds $100, you will be elevated to the Gold Tier. If your FTD exceeds $50, you are in the Silver Tier, while everyone else is in the Bronze Tier ".

Based on their FTD amount you can group your players into three levels: High (Gold), Mid (Silver), and Low (Bronze). Then, you can target different levels of gamers with suitable offers as below. 

Each Tier has unique benefits:

• Gold: 15 free spins every day for 5 days.
• Silver: 10 Free Spins every day for 5 days.
• Bronze: 5 free spins every day for 5 days straight.

Because free spins expire after 24 hours, you won't be able to amass them. So, come play with us every day!

Read customer loyalty for more tips on how to curate loyalty tiers and exclusive offers for loyal players.

Personalized offers based on favorite games and behavior

To get great ROIs, target them with tailored marketing. Learn about your player's favorite games, gaming habits, and more. Deliver customized offers based on their preferences. Send Slot Game special offers only to Slot players and Sports Book offers to Sports Book players.

Understanding player behavior will assist a casino operator in developing behavioral segmentation and unique marketing tactics. Understanding a player's attributes allows us to predict his future moves. We can simply predict player responses and automate typical user flow. Click the link to read more on player behavior.

You can implement the above best online casino loyalty programs to increase your iGaming business performance.

Provided by OptiKPI

Successful Strategies for Improving Your Deposit Rates

When a new player registers, the flow begins. He is greeted with a welcome bonus after 4 hours of registration. The mode of communication channels can be Email, SMS, Push notifications, and Whatsapp. If the player fails to make the first-time deposit, he is carefully taken down the flow path. With each step, we look for more efficient ways to connect with the player. His activities inside your platform are monitored, and offers are automated based on his behavior.

Within a month, we can convert most new users into first-time depositors. Hence, we usually advise our clients to continue the flow for 30 days. After 30 days, if the player has still not made a deposit, we conduct a short survey on why he is not interested in your platform. We can later use that data to optimize the flow. 

An example of the non-depositor flow:

Delivery time (after signup)	% of Bonus	Offer	Communication channel
4 hours	Welcome	Welcome Bonus	● Push  ● Email Welcome  ● SMS/WhatsApp
26 hours	Welcome	Welcome Bonus	● Push  ● Email Welcome  ● SMS/WhatsApp
5 days	110% of the sum of the deposit	Special deal 4 with CODE	● Push  ● Email Welcome  ● SMS/WhatsApp ● Free Spins
7 days	130% of the sum of the deposit (you can use it only for Casino games)	Special deal 4 with CODE	● Push  ● Email Welcome  ● SMS/WhatsApp ● Free Spins
7 days after Sign Up and following up with the players everyday… for 30 days (can be extended any time)	A gentle reminder for the limited offer	130% (CODE needed)	● Push  ● Email Welcome  ● SMS/WhatsApp
30 days	Survey	What we missed? Why did we fail?	● Push  ● Email Welcome  ● SMS/WhatsApp

 

Provided by OptiKPI

Customer Journey in Marketing

Customer Journey in Marketing

Is your real-money gaming site (casino, sportsbook, etc.) technically solid but not very popular? We are available to listen to your concerns and offer solutions. Online gaming has developed into a breeding environment for intense rivalry. Due to increased operator competition, players had the chance to try out new games at brand-new online casinos, which had disastrous effects on the gaming business. The players leave the platforms when they experience even minimal discomfort. What is meant by the customer journey? Customer Journey Analytics: What Are They? We'll talk about it more. Only online casinos with cutting-edge marketing systems can endure such trying circumstances. Your casino marketing issues will be completely resolved by the information in this post.

What does the marketing customer journey entail?

What do the terms "customer journey" and "customer journey analytics" mean in marketing?

In the gaming industry, the phrase "customer journey" or "player journey" is used to describe a player's full interaction with a gaming company. The journey of a player starts with brand discovery and goes all the way to the finish. The player's interaction and experience with the brand, not transactions, are the primary metrics emphasized.

Why is mapping the customer journey important?

Why is mapping the customer journey important? One of the most crucial facets of promotion for gambling operators is the player journey because it enables them to maximize user engagements. To investigate and take advantage of the chances given by the player's path, several touch points might be carefully positioned. Marketing automation tools like OptiKPI can assist in building a smooth player journey for effective marketing campaigns. These carefully crafted player journeys can be utilized to reach out to gamers at the appropriate time.

What does OptiKPI's "Journey" building tool do?

The establishment of a sequence of meaningful interactions between you and your consumers depends on customer journeys. To assist you in building fantastic player adventures and enhancing your gaming brand, OptiKPI has developed a unique tool called "Journeys." Every brand touchpoint is connected to marketing automation by the Journey feature.

Customer journey analytics advantages

The advantages of customer journey analytics are listed below. Gaming operators can simultaneously launch numerous journeys to enhance the player experience and business performance. With OptiKPI, you can get target marketing, multi-channel messaging, real-time automation, behavioral marketing, data analytics, and more sophisticated capabilities. All marketing tasks will be automatable for gaming businesses. OptiKPI specializes in real-time and offers rapid, individualized solutions. Operators are able to focus their time and effort on tasks that need to be completed right away without feeling pressured.

Player Experience and the Journey Builder Feature of OptiKPI:

One of the best automation technologies is OptiKPI, which was created especially for the gaming sector. Any gaming platform's performance can be quickly enhanced with OptiKPI's Journey Builder Feature and behavioral targeting. A platform can communicate with its users more successfully by automating and customizing personalized messaging. It will help you gain a user's attention and narrow your emphasis to what will motivate him, improving your chances.

In four weeks, OptiKPI can be quickly and easily deployed as a marketing tool on a gaming platform. With real-time personalization and customer assistance available around-the-clock, all campaigns may be automated.