Following are the 3 best loyalty program strategies for your online gaming business.
Rewards for depositing
In the iGaming business, first-time deposits (or FTDs) refer to the initial deposit made by a new player on a gaming platform.
The objective is to increase the number of FTDs (Converting users who signed up on your platform into First Time Depositors). All new users that have recently joined your gaming platform are your targets. After registering and verifying their email address, players will receive an automated email with a First-time deposit offer.
For example, deposit $10 and get 10 Free Spins. Or deposit $50 and get $25 bonus money.
Read more on how to boost your FTD conversions.
Loyalty tiers
A tiered loyalty program provides various rewards or discounts to different groups of purchasers based on their spending levels. The goal is to encourage your customers to spend more by rewarding them for every purchase. Following is a sample email template that you can send to your customer right after he/ she signs up on your platform.
“If your First Time Deposit exceeds $100, you will be elevated to the Gold Tier. If your FTD exceeds $50, you are in the Silver Tier, while everyone else is in the Bronze Tier ".
Based on their FTD amount you can group your players into three levels: High (Gold), Mid (Silver), and Low (Bronze). Then, you can target different levels of gamers with suitable offers as below.
Each Tier has unique benefits:
- Gold: 15 free spins every day for 5 days.
- Silver: 10 Free Spins every day for 5 days.
- Bronze: 5 free spins every day for 5 days straight.
Because free spins expire after 24 hours, you won't be able to amass them. So, come play with us every day!
Read customer loyalty for more tips on how to curate loyalty tiers and exclusive offers for loyal players.
Personalized offers based on favorite games and behavior
To get great ROIs, target them with tailored marketing. Learn about your player's favorite games, gaming habits, and more. Deliver customized offers based on their preferences. Send Slot Game special offers only to Slot players and Sports Book offers to Sports Book players.
Understanding player behavior will assist a casino operator in developing behavioral segmentation and unique marketing tactics. Understanding a player's attributes allows us to predict his future moves. We can simply predict player responses and automate typical user flow. Click the link to read more on player behavior.
You can implement the above best online casino loyalty programs to increase your iGaming business performance.
Provided by OptiKPI
